Tourism is a combination of several services where an intangible experience is being sold. Tourism has been identified as an important avenue for employment and income generation, foreign exchange earnings.
With increasing levels of awareness, growing interest in heritage and culture and improved accessibility, and environmental consciousness, a new style of tourism of visiting village settings, to experience and live a relaxed and healthy lifestyle has emerged. This concept has taken the shape of Rural Tourism.
Rural Tourismis any form of tourism that showcases the rural life, art, culture and heritage at rural locations, thereby benefiting the local community economically and socially, as well as enabling interaction between the tourists and the local community for a more enriching tourism experience.
Rural India has much to offer to the world. Every rural community is full of folklore and indigenous craft. It has diversity of culture, tradition, language, food, festivals, history, literature, art, handicraft, nature and heritage etc. Those who have a craze about traditional ways of life, arts and crafts are attracted to visit rural India. Already thousands of foreign tourists visit rural areas in Rajasthan, Gujarat and south India every year. Thus, there is a huge potential for Rural Tourism.
Rural Tourism can work wonders as far as development of rural India is concerned. It will help in capacity building of village groups. It can be used as one of the major source for generating employment and promoting sustainable livelihoods. It will also add to the foreign exchange.
For the success of this concept involvement of NGOs, local communities and artisans, strong community-private and public sector partnerships is essential. The government should develop necessary infrastructure for facilitating rural tourism. Not only this, people should be trained in different aspects of hospitability, lodging and cuisine with a view to provide services of global standards with local appeal.
“Aathiti Devo Bhava” is inculcated in us or rather inherent in us. So let the world come and experience it… The traditional way of life will greatly enrich the visitor’s experience for sure!!!
http://india.gov.in/citizen/rural_tourismpolicy.pdf
http://www.exploreruralindia.org/